Make Money Online
Your reviews are your reputation. Long before you meet a client, they’ve already formed an opinion by reading what others say about you online. In a competitive real estate market, a strong review profile can mean the difference between getting the call or getting passed over.
Building that reputation takes consistency, not necessarily a big budget. Here’s how to earn more reviews, manage them strategically, and leverage them to build trust and win more business.
Earn more reviews, consistently
The most effective way to build a strong review profile is to make asking for reviews part of your standard process. Request feedback as soon as a deal closes, while the experience is still fresh and your clients are feeling most appreciative.
Make it easy by sharing direct links to your Realtor.com profile, Google Business Profile, or other preferred review platforms. Provide a brief prompt or example question, such as “What did you enjoy most about the process?” to guide their response.
For teams and busy agents, automate review requests through your CRM or transaction management system so every client receives a timely, professional nudge to share their experience.
Manage reviews like a pro
A steady stream of reviews is valuable, but how you respond to them matters just as much. Thank happy clients by name and personalize your reply. It shows prospects that you genuinely care about the people you work with.
Negative reviews deserve attention, too. Acknowledge the concern, remain professional, and invite the client to discuss the issue offline. Thoughtful responses demonstrate accountability and can turn a critical review into an opportunity to showcase your commitment to service.
Check your review profiles weekly so you can respond quickly and stay ahead of new feedback.
Leverage reviews to win more clients
Reviews are more than social proof; they’re one of the most powerful ways to build trust and win more business. Earn them consistently, respond with professionalism, and showcase them everywhere your clients are looking.
Repurpose reviews as social media posts or graphics, grouping them by theme to showcase what you do best. For instance, “First-Time Buyers Love Working With Our Team” or “Known for Smooth Closings.”
To maximize reach, pair your reviews with visibility tools like Local ExpertSM, which puts your name and reputation in front of motivated buyers and sellers exactly when they’re searching.
Build trust, win more business
Reviews are so much more than compliments; they’re one of the most powerful tools for growing your business. By consistently earning feedback and highlighting positive experiences across your marketing, you position yourself and your brokerage as the trusted choice in your market.
For more tips on building your online presence and winning more clients, visit the Realtor.com Resource Center for guides, checklists, and expert insights.
