Home News Swissquote Spends $15 Million Annually in Sports Deals, Leaves eToro and Plus500...

Swissquote Spends $15 Million Annually in Sports Deals, Leaves eToro and Plus500 Behind

By
Arnab Shome
-
105
0
Swissquote Spends $15 Million Annually in Sports Deals, Leaves eToro and Plus500 Behind

Make Money Online

Monday, 12/05/2025 | 07:39 GMT by
Arnab Shome

  • Football received the most sports sponsorship proceeds at $86 million from trading brands.
  • The popularity of Formula One is also rising, with seven active deals in 2025.

Make Money Online Top 10 trading brands dominating sports sponsorships

Swissquote has become the top spender among online trading brands that offer contracts for differences (CFDs) and other instruments, spending $15 million since 1 July 2024, according to a report by Sportquake. eToro and Plus500 followed, spending $10.7 million and $10.5 million, respectively.

When it comes to the highest spender among all retail trading brands, including those that do not offer CFDs, Robinhood tops the list, having spent $25.9 million during the period. Most of Robinhood’s spending is in basketball, as it sponsors the Washington Mystics, Memphis Grizzlies, and Miami Heat.

CFD Brokers Prefer Football

For CFD brokers, the most popular sport to promote their brand is football, which received $86 million in sponsorship deals in the 2024–2025 season. Formula One is also popular, receiving $20 million. Football deals accounted for 50 per cent of all sector spending last season, the majority of which went to European football leagues. The English Premier League alone received 44 per cent of total football spending from trading brands in the 2024–25 season.

Read more: How Much Fancy Sport Sponsorships Actually Cost?

The report further outlined that the retail trading industry spent $183 million on sports sponsorship deals in the 2024–25 season, tripling its spending since the 2019–20 season. There are 66 brands active across 122 deals, while 23 new brands became first-time sports sponsors.

Among the top ten sports sponsorship spenders in retail trading, eight offer CFDs. eToro, however, has positioned itself as a multi-asset broker beyond CFDs and is about to go public, seeking a valuation between $3.7 billion and $4 billion.

The Race to Close Sports Deals

“Robinhood, Libertex, AvaTrade, Vantage, and CFI have pursued growth through high-profile sponsorships in platforms such as Formula 1 and the NBA,” the report noted. “In contrast, Swissquote, eToro, Plus500, and Angel One have focused on maintaining portfolio stability.”

Indeed, AvaTrade signed a multi-year sponsorship deal with Oracle Red Bull Racing, for which Max Verstappen is a driver, last December. Vantage has a deal with Scuderia Ferrari, while Libertex is sponsoring the KICK Sauber F1 Team. Pepperstone is another broker with an F1 sponsorship deal; however, its sports spending did not place it in the top ten.

“Formula 1 is increasingly becoming a go-to sponsorship platform for trading brands looking to engage global audiences,” the report added, “and 2025 marks a tipping point with a record seven online trading brands sponsoring Formula 1 teams.”

Another area where trading brands are allocating their marketing budgets is ambassador deals. Some of the key brand ambassador deals include NAGA signing Mike Tyson, Lewis Hamilton promoting CFI, and Zlatan Ibrahimović becoming the face of XTB. According to the Sportquake report, there were a record 30 active ambassador deals in the 2024–25 season, which overtook uniform sponsorships as the second most common sponsorship format after official partner agreements.

Swissquote has become the top spender among online trading brands that offer contracts for differences (CFDs) and other instruments, spending $15 million since 1 July 2024, according to a report by Sportquake. eToro and Plus500 followed, spending $10.7 million and $10.5 million, respectively.

When it comes to the highest spender among all retail trading brands, including those that do not offer CFDs, Robinhood tops the list, having spent $25.9 million during the period. Most of Robinhood’s spending is in basketball, as it sponsors the Washington Mystics, Memphis Grizzlies, and Miami Heat.

CFD Brokers Prefer Football

For CFD brokers, the most popular sport to promote their brand is football, which received $86 million in sponsorship deals in the 2024–2025 season. Formula One is also popular, receiving $20 million. Football deals accounted for 50 per cent of all sector spending last season, the majority of which went to European football leagues. The English Premier League alone received 44 per cent of total football spending from trading brands in the 2024–25 season.

Read more: How Much Fancy Sport Sponsorships Actually Cost?

The report further outlined that the retail trading industry spent $183 million on sports sponsorship deals in the 2024–25 season, tripling its spending since the 2019–20 season. There are 66 brands active across 122 deals, while 23 new brands became first-time sports sponsors.

Among the top ten sports sponsorship spenders in retail trading, eight offer CFDs. eToro, however, has positioned itself as a multi-asset broker beyond CFDs and is about to go public, seeking a valuation between $3.7 billion and $4 billion.

The Race to Close Sports Deals

“Robinhood, Libertex, AvaTrade, Vantage, and CFI have pursued growth through high-profile sponsorships in platforms such as Formula 1 and the NBA,” the report noted. “In contrast, Swissquote, eToro, Plus500, and Angel One have focused on maintaining portfolio stability.”

Indeed, AvaTrade signed a multi-year sponsorship deal with Oracle Red Bull Racing, for which Max Verstappen is a driver, last December. Vantage has a deal with Scuderia Ferrari, while Libertex is sponsoring the KICK Sauber F1 Team. Pepperstone is another broker with an F1 sponsorship deal; however, its sports spending did not place it in the top ten.

“Formula 1 is increasingly becoming a go-to sponsorship platform for trading brands looking to engage global audiences,” the report added, “and 2025 marks a tipping point with a record seven online trading brands sponsoring Formula 1 teams.”

Another area where trading brands are allocating their marketing budgets is ambassador deals. Some of the key brand ambassador deals include NAGA signing Mike Tyson, Lewis Hamilton promoting CFI, and Zlatan Ibrahimović becoming the face of XTB. According to the Sportquake report, there were a record 30 active ambassador deals in the 2024–25 season, which overtook uniform sponsorships as the second most common sponsorship format after official partner agreements.

Make Money Online Arnab Shome

  • 6888 Articles
  • 114 Followers

Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.

  • 6888 Articles
  • 114 Followers

Make Money Online
Finance Magnates Daily Update

Get all the top financial news delivered straight to your inbox. Stay informed, stay ahead.

Keep Reading

More from the Author

Retail FX

Featured Videos

Trading with XM: What You Need to Know | Full Review by Finance Magnates


Trading with XM: What You Need to Know | Full Review by Finance Magnates

Trading with XM: What You Need to Know | Full Review by Finance Magnates


Trading with XM: What You Need to Know | Full Review by Finance Magnates

In this video, we take a closer look at XM (@xmglobal ) a globally recognized online broker, serving over 15 million clients worldwide. We cover their trading model, account types, fees, and the different instruments available for trading. You’ll also learn about XM’s regulation, security, educational tools, and how their platforms work.

Watch the full video to get a detailed review and find out if XM is right for your trading style.

👉 Don’t forget to check out the full XM Review Listing on the Finance Magnates Directory at: https://directory.financemagnates.com/forex-brokers/xmcom/

#XM #XMReview #Forex #FinanceMagnates #ForexBroker #forexreview #xmbrokerreview


In this video, we take a closer look at XM (@xmglobal ) a globally recognized online broker, serving over 15 million clients worldwide. We cover their trading model, account types, fees, and the different instruments available for trading. You’ll also learn about XM’s regulation, security, educational tools, and how their platforms work.

Watch the full video to get a detailed review and find out if XM is right for your trading style.

👉 Don’t forget to check out the full XM Review Listing on the Finance Magnates Directory at: https://directory.financemagnates.com/forex-brokers/xmcom/

#XM #XMReview #Forex #FinanceMagnates #ForexBroker #forexreview #xmbrokerreview

In this video, we take a closer look at XM (@xmglobal ) a globally recognized online broker, serving over 15 million clients worldwide. We cover their trading model, account types, fees, and the different instruments available for trading. You’ll also learn about XM’s regulation, security, educational tools, and how their platforms work.

Watch the full video to get a detailed review and find out if XM is right for your trading style.

👉 Don’t forget to check out the full XM Review Listing on the Finance Magnates Directory at: https://directory.financemagnates.com/forex-brokers/xmcom/

#XM #XMReview #Forex #FinanceMagnates #ForexBroker #forexreview #xmbrokerreview


In this video, we take a closer look at XM (@xmglobal ) a globally recognized online broker, serving over 15 million clients worldwide. We cover their trading model, account types, fees, and the different instruments available for trading. You’ll also learn about XM’s regulation, security, educational tools, and how their platforms work.

Watch the full video to get a detailed review and find out if XM is right for your trading style.

👉 Don’t forget to check out the full XM Review Listing on the Finance Magnates Directory at: https://directory.financemagnates.com/forex-brokers/xmcom/

#XM #XMReview #Forex #FinanceMagnates #ForexBroker #forexreview #xmbrokerreview


More Videos

  • Introducing iFX EXPO LATAM 2025


    Introducing iFX EXPO LATAM 2025

    Introducing iFX EXPO LATAM 2025


    Introducing iFX EXPO LATAM 2025

    Introducing iFX EXPO LATAM 2025


    Introducing iFX EXPO LATAM 2025

    Introducing iFX EXPO LATAM 2025


    Introducing iFX EXPO LATAM 2025

    Introducing iFX EXPO LATAM 2025


    Introducing iFX EXPO LATAM 2025

    Introducing iFX EXPO LATAM 2025


    Introducing iFX EXPO LATAM 2025

  • Crowd at iFX EXPO LATAM 2025


    Crowd at iFX EXPO LATAM 2025

    Crowd at iFX EXPO LATAM 2025


    Crowd at iFX EXPO LATAM 2025

    Crowd at iFX EXPO LATAM 2025


    Crowd at iFX EXPO LATAM 2025

    Crowd at iFX EXPO LATAM 2025


    Crowd at iFX EXPO LATAM 2025

    Crowd at iFX EXPO LATAM 2025


    Crowd at iFX EXPO LATAM 2025

    Crowd at iFX EXPO LATAM 2025


    Crowd at iFX EXPO LATAM 2025

  • Maximising Broker Growth with B2CORE’s IB Module


    Maximising Broker Growth with B2CORE’s IB Module

    Maximising Broker Growth with B2CORE’s IB Module


    Maximising Broker Growth with B2CORE’s IB Module

    Maximising Broker Growth with B2CORE’s IB Module


    Maximising Broker Growth with B2CORE’s IB Module

    In this webinar recording, Morgan Williams, Product Director at B2Core, delivers a comprehensive overview of how B2Core’s IB module empowers brokers to build and scale their Introducing Broker (IB) programs.

    Discover how B2Core streamlines IB management, from efficient trader onboarding and automated commission tracking to providing IBs with powerful tools for growth. Morgan also addresses common challenges in scaling IB networks and showcases a real-world case study demonstrating B2Core’s impact.

    📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.

    Connect with us today: 🔗 LinkedIn: / financemagnates
    👍 Facebook: / financemagnates
    📸 Instagram: / financemagnates_official
    🐦 X: https://x.com/financemagnates?
    🎥 TikTok: https://www.tiktok.com/tag/financemag…
    ▶️ YouTube: / @financemagnates_official #B2Core #IBProgram #Brokerage #FinTech #PartnerProgram #AffiliateMarketing #FinancialServices

    Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!


    In this webinar recording, Morgan Williams, Product Director at B2Core, delivers a comprehensive overview of how B2Core’s IB module empowers brokers to build and scale their Introducing Broker (IB) programs.

    Discover how B2Core streamlines IB management, from efficient trader onboarding and automated commission tracking to providing IBs with powerful tools for growth. Morgan also addresses common challenges in scaling IB networks and showcases a real-world case study demonstrating B2Core’s impact.

    📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.

    Connect with us today: 🔗 LinkedIn: / financemagnates
    👍 Facebook: / financemagnates
    📸 Instagram: / financemagnates_official
    🐦 X: https://x.com/financemagnates?
    🎥 TikTok: https://www.tiktok.com/tag/financemag…
    ▶️ YouTube: / @financemagnates_official #B2Core #IBProgram #Brokerage #FinTech #PartnerProgram #AffiliateMarketing #FinancialServices

    Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    In this webinar recording, Morgan Williams, Product Director at B2Core, delivers a comprehensive overview of how B2Core’s IB module empowers brokers to build and scale their Introducing Broker (IB) programs.

    Discover how B2Core streamlines IB management, from efficient trader onboarding and automated commission tracking to providing IBs with powerful tools for growth. Morgan also addresses common challenges in scaling IB networks and showcases a real-world case study demonstrating B2Core’s impact.

    📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.

    Connect with us today: 🔗 LinkedIn: / financemagnates
    👍 Facebook: / financemagnates
    📸 Instagram: / financemagnates_official
    🐦 X: https://x.com/financemagnates?
    🎥 TikTok: https://www.tiktok.com/tag/financemag…
    ▶️ YouTube: / @financemagnates_official #B2Core #IBProgram #Brokerage #FinTech #PartnerProgram #AffiliateMarketing #FinancialServices

    Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!


    In this webinar recording, Morgan Williams, Product Director at B2Core, delivers a comprehensive overview of how B2Core’s IB module empowers brokers to build and scale their Introducing Broker (IB) programs.

    Discover how B2Core streamlines IB management, from efficient trader onboarding and automated commission tracking to providing IBs with powerful tools for growth. Morgan also addresses common challenges in scaling IB networks and showcases a real-world case study demonstrating B2Core’s impact.

    📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.

    Connect with us today: 🔗 LinkedIn: / financemagnates
    👍 Facebook: / financemagnates
    📸 Instagram: / financemagnates_official
    🐦 X: https://x.com/financemagnates?
    🎥 TikTok: https://www.tiktok.com/tag/financemag…
    ▶️ YouTube: / @financemagnates_official #B2Core #IBProgram #Brokerage #FinTech #PartnerProgram #AffiliateMarketing #FinancialServices

    Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    In this webinar recording, Morgan Williams, Product Director at B2Core, delivers a comprehensive overview of how B2Core’s IB module empowers brokers to build and scale their Introducing Broker (IB) programs.

    Discover how B2Core streamlines IB management, from efficient trader onboarding and automated commission tracking to providing IBs with powerful tools for growth. Morgan also addresses common challenges in scaling IB networks and showcases a real-world case study demonstrating B2Core’s impact.

    📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.

    Connect with us today: 🔗 LinkedIn: / financemagnates
    👍 Facebook: / financemagnates
    📸 Instagram: / financemagnates_official
    🐦 X: https://x.com/financemagnates?
    🎥 TikTok: https://www.tiktok.com/tag/financemag…
    ▶️ YouTube: / @financemagnates_official #B2Core #IBProgram #Brokerage #FinTech #PartnerProgram #AffiliateMarketing #FinancialServices

    Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!


    In this webinar recording, Morgan Williams, Product Director at B2Core, delivers a comprehensive overview of how B2Core’s IB module empowers brokers to build and scale their Introducing Broker (IB) programs.

    Discover how B2Core streamlines IB management, from efficient trader onboarding and automated commission tracking to providing IBs with powerful tools for growth. Morgan also addresses common challenges in scaling IB networks and showcases a real-world case study demonstrating B2Core’s impact.

    📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.

    Connect with us today: 🔗 LinkedIn: / financemagnates
    👍 Facebook: / financemagnates
    📸 Instagram: / financemagnates_official
    🐦 X: https://x.com/financemagnates?
    🎥 TikTok: https://www.tiktok.com/tag/financemag…
    ▶️ YouTube: / @financemagnates_official #B2Core #IBProgram #Brokerage #FinTech #PartnerProgram #AffiliateMarketing #FinancialServices

    Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

  • Elevate Your Visibility in Africa’s Trading Hub


    Elevate Your Visibility in Africa’s Trading Hub

    Elevate Your Visibility in Africa’s Trading Hub


    Elevate Your Visibility in Africa’s Trading Hub

    Elevate Your Visibility in Africa’s Trading Hub


    Elevate Your Visibility in Africa’s Trading Hub

    🚀 Africa’s online trading industry is evolving fast—will you be at the forefront? 🌍

    FMAS:25 is where top industry leaders, fintech innovators, and traders connect.🔥Don’t miss the opportunity to showcase your brand in Africa’s trading hub. Secure your spot today! ⏳

    🔗 Exhibit Now 👉 https://events.financemagnates.com/event/FMAS25/exhibit-sponsor

    #fmas25 #fintech #onlinetrading #forextrading #networking #finance #capetown #southafrica #summit #exhibitors #may2025


    🚀 Africa’s online trading industry is evolving fast—will you be at the forefront? 🌍

    FMAS:25 is where top industry leaders, fintech innovators, and traders connect.🔥Don’t miss the opportunity to showcase your brand in Africa’s trading hub. Secure your spot today! ⏳

    🔗 Exhibit Now 👉 https://events.financemagnates.com/event/FMAS25/exhibit-sponsor

    #fmas25 #fintech #onlinetrading #forextrading #networking #finance #capetown #southafrica #summit #exhibitors #may2025

    🚀 Africa’s online trading industry is evolving fast—will you be at the forefront? 🌍

    FMAS:25 is where top industry leaders, fintech innovators, and traders connect.🔥Don’t miss the opportunity to showcase your brand in Africa’s trading hub. Secure your spot today! ⏳

    🔗 Exhibit Now 👉 https://events.financemagnates.com/event/FMAS25/exhibit-sponsor

    #fmas25 #fintech #onlinetrading #forextrading #networking #finance #capetown #southafrica #summit #exhibitors #may2025


    🚀 Africa’s online trading industry is evolving fast—will you be at the forefront? 🌍

    FMAS:25 is where top industry leaders, fintech innovators, and traders connect.🔥Don’t miss the opportunity to showcase your brand in Africa’s trading hub. Secure your spot today! ⏳

    🔗 Exhibit Now 👉 https://events.financemagnates.com/event/FMAS25/exhibit-sponsor

    #fmas25 #fintech #onlinetrading #forextrading #networking #finance #capetown #southafrica #summit #exhibitors #may2025

    🚀 Africa’s online trading industry is evolving fast—will you be at the forefront? 🌍

    FMAS:25 is where top industry leaders, fintech innovators, and traders connect.🔥Don’t miss the opportunity to showcase your brand in Africa’s trading hub. Secure your spot today! ⏳

    🔗 Exhibit Now 👉 https://events.financemagnates.com/event/FMAS25/exhibit-sponsor

    #fmas25 #fintech #onlinetrading #forextrading #networking #finance #capetown #southafrica #summit #exhibitors #may2025


    🚀 Africa’s online trading industry is evolving fast—will you be at the forefront? 🌍

    FMAS:25 is where top industry leaders, fintech innovators, and traders connect.🔥Don’t miss the opportunity to showcase your brand in Africa’s trading hub. Secure your spot today! ⏳

    🔗 Exhibit Now 👉 https://events.financemagnates.com/event/FMAS25/exhibit-sponsor

    #fmas25 #fintech #onlinetrading #forextrading #networking #finance #capetown #southafrica #summit #exhibitors #may2025

Read More

RELATED ARTICLESMORE FROM AUTHOR