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“Prop Firms Can’t Ignore That Young Traders Live on Mobile Apps”, Insights from iFX EXPO International 2025

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Jared Kirui
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“Prop Firms Can’t Ignore That Young Traders Live on Mobile Apps”, Insights from iFX EXPO International 2025

Make Money Online

Tuesday, 24/06/2025 | 17:34 GMT by
Jared Kirui

  • According to Jakub Roz, CEO of For Traders, the new retail-focused strategy differs significantly from traditional proprietary firms, which emphasize internal systems over user-facing platforms.
  • This shift is reportedly also influencing wealth management, as young, affluent investors increasingly reject traditional stock-and-bond portfolios in favor of alternative assets.

Make Money Online iFX EXPO International 2025

A growing number of online proprietary trading firms
are distancing themselves from the traditional prop trading label as they
pursue a fully digital, direct-to-consumer model aimed at a younger global
audience.

Jakub Roz, CEO of For Traders, commented during the iFX
Expo International 2025 that the shift marks a break from legacy firms that
operate trading floors and recruit full-time staff to manage company capital.

“We need to offer a super smooth user
experience, because our customers are usually young people, from all over the
world. They’re used to trading and investing through mobile apps,” Roz said.

Online-Only Firms Embrace Global Retail Audience

Unlike traditional prop trading firms, which often
require a physical presence and in-house training, For Traders reportedly offers individuals funded trading accounts through online evaluations.

The firms typically run performance-based assessments
that determine whether traders qualify for access to company capital. All
interactions, from onboarding to account management, take place online.

“(Young traders) are used to the modern digital world.
So, I think we all need to be prepared for that, and we have to do things
differently from the traditional prop firm model. It’s a different setup, a
different model… but yes, I completely agree.”

User Experience Becomes a Core Focus

The pivot toward a retail audience has forced online
firms to prioritize smooth and intuitive user experiences. Many of their
clients are digital natives who expect interfaces similar to consumer fintech
platforms. The strategy contrasts sharply with traditional firms,
which tend to focus on internal processes rather than retail-facing platforms.

The distinction reflects a broader evolution in the
proprietary trading space, as firms adapt to a new generation of self-directed
traders and a market that increasingly favors remote-first solutions.

More from iFX Expo International 2025: “Automation Will Benefit From AI in Client Onboarding,” Experts Say at iFX EXPO International 2025

Roz remarks are corroborated by a recent by the Business Times,
which noted that a new generation of wealthy investors is pushing Wall Street
to rethink how it delivers returns.

Raised amid economic instability and empowered by digital
platforms, affluent Millennials and Gen Z are bypassing traditional
stock-and-bond portfolios in favor of alternative assets—from pre-IPO startups
and real estate to crypto and collectibles.

Demand for Alternatives Gains Ground

This shift has reportedly prompted private banks, fintechs,
and asset managers to overhaul their offerings. At Bank of America, the number
of retail clients holding alternative assets has more than doubled since 2020.
The firm now adds about 50 new funds to its platform each year to meet rising
demand.

The report cited BofA’s most recent biennial study, which highlighted
that 73% of wealthy investors under the age of 43 believe a traditional 60/40
portfolio won’t produce above-average returns in the future. About 93% of this group plans to raise their allocation to
alternatives in the coming years.

A growing number of online proprietary trading firms
are distancing themselves from the traditional prop trading label as they
pursue a fully digital, direct-to-consumer model aimed at a younger global
audience.

Jakub Roz, CEO of For Traders, commented during the iFX
Expo International 2025 that the shift marks a break from legacy firms that
operate trading floors and recruit full-time staff to manage company capital.

“We need to offer a super smooth user
experience, because our customers are usually young people, from all over the
world. They’re used to trading and investing through mobile apps,” Roz said.

Online-Only Firms Embrace Global Retail Audience

Unlike traditional prop trading firms, which often
require a physical presence and in-house training, For Traders reportedly offers individuals funded trading accounts through online evaluations.

The firms typically run performance-based assessments
that determine whether traders qualify for access to company capital. All
interactions, from onboarding to account management, take place online.

“(Young traders) are used to the modern digital world.
So, I think we all need to be prepared for that, and we have to do things
differently from the traditional prop firm model. It’s a different setup, a
different model… but yes, I completely agree.”

User Experience Becomes a Core Focus

The pivot toward a retail audience has forced online
firms to prioritize smooth and intuitive user experiences. Many of their
clients are digital natives who expect interfaces similar to consumer fintech
platforms. The strategy contrasts sharply with traditional firms,
which tend to focus on internal processes rather than retail-facing platforms.

The distinction reflects a broader evolution in the
proprietary trading space, as firms adapt to a new generation of self-directed
traders and a market that increasingly favors remote-first solutions.

More from iFX Expo International 2025: “Automation Will Benefit From AI in Client Onboarding,” Experts Say at iFX EXPO International 2025

Roz remarks are corroborated by a recent by the Business Times,
which noted that a new generation of wealthy investors is pushing Wall Street
to rethink how it delivers returns.

Raised amid economic instability and empowered by digital
platforms, affluent Millennials and Gen Z are bypassing traditional
stock-and-bond portfolios in favor of alternative assets—from pre-IPO startups
and real estate to crypto and collectibles.

Demand for Alternatives Gains Ground

This shift has reportedly prompted private banks, fintechs,
and asset managers to overhaul their offerings. At Bank of America, the number
of retail clients holding alternative assets has more than doubled since 2020.
The firm now adds about 50 new funds to its platform each year to meet rising
demand.

The report cited BofA’s most recent biennial study, which highlighted
that 73% of wealthy investors under the age of 43 believe a traditional 60/40
portfolio won’t produce above-average returns in the future. About 93% of this group plans to raise their allocation to
alternatives in the coming years.

Make Money Online Jared Kirui

  • 2017 Articles
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Jared is an experienced financial journalist passionate about all things forex and CFDs.

  • 2017 Articles
  • 40 Followers

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Celebrate the brands and leaders raising the bar in finance, and paving the way for a stronger, smarter future.

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Winners are chosen by their peers, clients, and competitors, making each award a true mark of respect and influence.

Celebrate the brands and leaders raising the bar in finance, and paving the way for a stronger, smarter future.

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    📣 Stay updated with the latest in finance and trading!
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    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
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    – Practical advise for traders and investors at various stages of their journey.

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    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
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    Attendees will walk out of this session with:
    – Strong understanding of the mindset of top performers in bull and bear markets.
    – Insight into successes and mistakes in their most memorable trades.
    – Practical advise for traders and investors at various stages of their journey.

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    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!


    This candid roundtable brings together some of the space’s most successful investors for an unscripted exchange of market insight, trading desk anecdotes, and career-defining lessons.
    Attendees will walk out of this session with:
    – Strong understanding of the mindset of top performers in bull and bear markets.
    – Insight into successes and mistakes in their most memorable trades.
    – Practical advise for traders and investors at various stages of their journey.

    Speakers:
    – Adam Button, Chief Currency Analyst, ForexLive (Moderator)
    – Robert Van Eyden, CEO, Scope Markets South Africa
    – Lourens Reichert, Managing Partner & Chairman of the Investment Committee, Holborn Assets
    – Jimmy Moyaha, Founder, Lebowa Capital

    #fmas #fmas25 #fmevents #onlinetrading #investorinsights #tradingstories #tradingjourney

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!

    This candid roundtable brings together some of the space’s most successful investors for an unscripted exchange of market insight, trading desk anecdotes, and career-defining lessons.
    Attendees will walk out of this session with:
    – Strong understanding of the mindset of top performers in bull and bear markets.
    – Insight into successes and mistakes in their most memorable trades.
    – Practical advise for traders and investors at various stages of their journey.

    Speakers:
    – Adam Button, Chief Currency Analyst, ForexLive (Moderator)
    – Robert Van Eyden, CEO, Scope Markets South Africa
    – Lourens Reichert, Managing Partner & Chairman of the Investment Committee, Holborn Assets
    – Jimmy Moyaha, Founder, Lebowa Capital

    #fmas #fmas25 #fmevents #onlinetrading #investorinsights #tradingstories #tradingjourney

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!


    This candid roundtable brings together some of the space’s most successful investors for an unscripted exchange of market insight, trading desk anecdotes, and career-defining lessons.
    Attendees will walk out of this session with:
    – Strong understanding of the mindset of top performers in bull and bear markets.
    – Insight into successes and mistakes in their most memorable trades.
    – Practical advise for traders and investors at various stages of their journey.

    Speakers:
    – Adam Button, Chief Currency Analyst, ForexLive (Moderator)
    – Robert Van Eyden, CEO, Scope Markets South Africa
    – Lourens Reichert, Managing Partner & Chairman of the Investment Committee, Holborn Assets
    – Jimmy Moyaha, Founder, Lebowa Capital

    #fmas #fmas25 #fmevents #onlinetrading #investorinsights #tradingstories #tradingjourney

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!

  • Pay it Forward: Africa’s Leap Toward Digital Finance | FMAS:25


    Pay it Forward: Africa’s Leap Toward Digital Finance | FMAS:25

    Pay it Forward: Africa’s Leap Toward Digital Finance | FMAS:25


    Pay it Forward: Africa’s Leap Toward Digital Finance | FMAS:25

    Pay it Forward: Africa’s Leap Toward Digital Finance | FMAS:25


    Pay it Forward: Africa’s Leap Toward Digital Finance | FMAS:25

    With the continent’s accelerated creation of better payments rails, this conversation takes stock of what has achieved and what is yet to come.

    From regulatory frameworks to digital ID, we’ll explore how trusted industry leaders — including Mastercard — are working with various players in the eco-system to build a scalable, sustainable progress for Africa’s digital economy.

    Speakers:
    – Hannalie Marsh, Ambassador, Women in Payments Africa (Moderator)
    – Gabriel Swanepoel, Country Manager, Southern Africa, Mastercard

    #fmas #fmas25 #fmevents #payments #fintech #paymentinfrastructure #financialinclusion

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!


    With the continent’s accelerated creation of better payments rails, this conversation takes stock of what has achieved and what is yet to come.

    From regulatory frameworks to digital ID, we’ll explore how trusted industry leaders — including Mastercard — are working with various players in the eco-system to build a scalable, sustainable progress for Africa’s digital economy.

    Speakers:
    – Hannalie Marsh, Ambassador, Women in Payments Africa (Moderator)
    – Gabriel Swanepoel, Country Manager, Southern Africa, Mastercard

    #fmas #fmas25 #fmevents #payments #fintech #paymentinfrastructure #financialinclusion

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!

    With the continent’s accelerated creation of better payments rails, this conversation takes stock of what has achieved and what is yet to come.

    From regulatory frameworks to digital ID, we’ll explore how trusted industry leaders — including Mastercard — are working with various players in the eco-system to build a scalable, sustainable progress for Africa’s digital economy.

    Speakers:
    – Hannalie Marsh, Ambassador, Women in Payments Africa (Moderator)
    – Gabriel Swanepoel, Country Manager, Southern Africa, Mastercard

    #fmas #fmas25 #fmevents #payments #fintech #paymentinfrastructure #financialinclusion

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!


    With the continent’s accelerated creation of better payments rails, this conversation takes stock of what has achieved and what is yet to come.

    From regulatory frameworks to digital ID, we’ll explore how trusted industry leaders — including Mastercard — are working with various players in the eco-system to build a scalable, sustainable progress for Africa’s digital economy.

    Speakers:
    – Hannalie Marsh, Ambassador, Women in Payments Africa (Moderator)
    – Gabriel Swanepoel, Country Manager, Southern Africa, Mastercard

    #fmas #fmas25 #fmevents #payments #fintech #paymentinfrastructure #financialinclusion

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!

    With the continent’s accelerated creation of better payments rails, this conversation takes stock of what has achieved and what is yet to come.

    From regulatory frameworks to digital ID, we’ll explore how trusted industry leaders — including Mastercard — are working with various players in the eco-system to build a scalable, sustainable progress for Africa’s digital economy.

    Speakers:
    – Hannalie Marsh, Ambassador, Women in Payments Africa (Moderator)
    – Gabriel Swanepoel, Country Manager, Southern Africa, Mastercard

    #fmas #fmas25 #fmevents #payments #fintech #paymentinfrastructure #financialinclusion

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!


    With the continent’s accelerated creation of better payments rails, this conversation takes stock of what has achieved and what is yet to come.

    From regulatory frameworks to digital ID, we’ll explore how trusted industry leaders — including Mastercard — are working with various players in the eco-system to build a scalable, sustainable progress for Africa’s digital economy.

    Speakers:
    – Hannalie Marsh, Ambassador, Women in Payments Africa (Moderator)
    – Gabriel Swanepoel, Country Manager, Southern Africa, Mastercard

    #fmas #fmas25 #fmevents #payments #fintech #paymentinfrastructure #financialinclusion

    📣 Stay updated with the latest in finance and trading!
    Follow FMevents across our social media platforms for news, insights, and event updates.

    Connect with us today:

    🔗 LinkedIn: / financemagnates-events
    👍 Facebook: / financemagnatesevents
    📸 Instagram: / fmevents_official
    🐦 Twitter: / f_m_events
    🎥 TikTok: / fmevents_official
    ▶️ YouTube: / @financemagnates_official

    Don’t miss out on our latest videos, interviews, and event coverage.
    Subscribe to our YouTube channel for more!

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